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Patrick Michael Baird, M.A.

Patrick Michael Baird, M.A.

Academic Director, Graphic Design, Web Design & Interactive Media, and Digital Photography at The Art Institute

Location
San Francisco Bay Area
Industry
Design

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Summary

Currently, Patrick is the Academic Director for Foundation Studies, Graphic Design, Web Design & Interactive Media at The Art Institute of California—Sunnyvale, and is pursuing a Doctor of Business Administration degree researching marketing and innovation.

Patrick is a creative professional who has held positions at Apple, Hill & Knowlton (a WPP Group company), and Charles P. Rogers & Co. He has extensive experience leading global design teams in print, video, presentation, branding, environmental, event, and interactive design. Patrick’s experience crosses virtually all business sectors including finance and business services, energy and power, technology, educational institutes, philanthropic and nonprofit services, healthcare & pharmaceuticals, and consumer marketing.

Prior to relocating to California in 2009, Patrick was the Creative Services Manager at the New York global headquarters for Hill & Knowlton, one of the world’s largest international communications consultancies with 80 offices in 44 countries. At Hill & Knowlton Patrick worked in a strategic capacity to partner with clients as a trusted advisor, developing creative solutions to drive results and solve even the most challenging design problems.

Patrick holds a Bachelor of Arts degree in Cultural Studies from Eugene Lang College, a Bachelor of Fine Arts degree in Photography & Related Media from Parsons School of Design, and a Master of Arts degree in Media Studies and Management from The New School.

Patrick is an active member of AIGA, The Art Directors Club, D&AD, and SEGD. He regularly attends organizational workshops, conferences, and forums. Patrick also works with creative and technology industry leaders to help develop, beta test products, and provide strategic insight for Adobe Systems, Apple, Canon, Epson, HP, Pantone, Sling Media, Pantone, and X-Rite.

Specialties

Digital design, digitial asset management, photo shoot production, e-commerce & website development, visual merchandising, digital capture tech, art direction, product development & promotion, marketing, education

Experience

Academic Director, The Art Institute of California-Sunnyvale

EDMC

Public Company; 10,001+ employees; EDMC; Education Management industry

March 2010 – Present (2 years) Sunnyvale, CA

Academic Department Director, Art Foundations, Graphic Design, Web Design + Interactive Media, and Digital Photography.

Trainings:
January 2011, The Art of Teaching: Questioning (Facilitator)
September 2010, The Art of Teaching at Ai

Principal

pixellab

January 2010 – Present (2 years 2 months)

better design. one pixel at a time.

Creative Trainer & Mentor

Apple Inc.

Public Company; 10,001+ employees; AAPL; Computer Software industry

June 2010 – July 2011 (1 year 2 months)

Conferences:
October 2010, Out & Equal Workplace Summit (Los Angeles)

Certifications & Trainings:
October 2010, Apple Certified Sales Professional
October 2010, Apple Certified Product Professional
August 2010, Apple, Mobile Device Certified
August 2010, Apple, Mobile Device Training
July 2010, Apple, Certified Associate iWork
July 2010, Apple, Certified Associate iLife
June 2010, Apple, Core Training

Creative Services Manager

Hill & Knowlton

Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry

November 2005 – December 2008 (3 years 2 months)

Clients include: Ameriprise Financial, American Standard/Trane, Ask.com, Dubai Holdings, Deloitte Services, Factiva, Motorola, Nixon Peabody LLC, New York Life, UK Trade & Investment, Travelport, CA (Computer Associates), DHL, HP, K12, Pacific Ethanol, The Staubach Co., Fitch Ratings, General Dynamics, Verisign, Chevron Texaco, Schering-Plough, HMSHost, Saudi Aramco, Benjamin Moore, Business Objects, BEA Systems, RIO Tinto, Sony, Qualcomm Inc., National Urban League, PGA of America, Wall Street Institute, Message Labs, GT Solar, Roshan Telecom Development Co., Abbott Labs, Amgen, Astellas, Aventis Pharma, Biogen Idec, Eisai, Forest Labs, Daiichi Sankyo, Bausch & Lomb, Elan, Merck, Novo Nordisk, Percivia, Johnson & Johnsn, Medtronic, Wild Child, Zimmer, Par Pharmaceuticals, Organon, Pfizer, Biersdorf (Nivea, Nivea for Men, Aquaphor, and Eucerin lines), Feld Entertainment, Mary Kay, Tahitian Noni International, Adidas, TomTom, GSM Association, HSBC, and Washington Mutual.

Art Director + eCommerce Developer

Charles P. Rogers & Co.

June 2003 – November 2005 (2 years 6 months) New York, NY

Design e-commerce email promotions, website graphics, print collateral materials. Produce photo shoots (including pre-production talent and location screening, trafficking portfolios, and on-set production). Forecast colors and research fabrics for the production of expanding luxury linen collection. Plan and produce events to coordinate with product promotions and launches. Act as a liaison for inquiries from designers, press, and industry professionals. Manage archives of historical flat artwork, film, and digital assets.

Master Printer + Post Production Technician

North Island Mini Lab

September 1999 – June 2003 (3 years 10 months) New York

Certifications

  • Certified Associate, iWork

    • Apple Inc

  • Certified Associate, iLife

    • Apple Inc

  • Apple Product Professional 2010

    • Apple Inc
    • January 2010 to December 2010

  • Apple Product Professional 2011

    • Apple Inc
    • January 2011 to December 2011

  • Apple Mobile Device Technician (iPod, iPhone, iPad)

    • Apple Inc

Skills & Expertise

  1. Photoshop
  2. InDesign
  3. Final Cut Pro
  4. iWork
  5. Microsoft Office
  6. Mac OS X
  7. Mac OS X Server
  8. Windows
  9. Apple iOS
  10. Apple Aperture
  11. Strategic Design
  12. Public Relations
  13. Public Speaking
  14. Keynote
  15. Pages
  16. HTML
  17. Numbers
  18. Word
  19. Excel
  20. PowerPoint
  21. Wordpress
  22. SharePoint
  23. Graphic Design
  24. Art Direction
  25. Photography
  26. Avid ProTools
  27. Training & Development
  28. New Business Development
  29. Mentoring

View All (29) Skills View Fewer Skills

Publications

Education

Argosy University San Francisco Bay Area

DBA, Doctor of Business Administration

2010 – 2014 (expected)

Researching creativity, innovation, and brand equity.

Eugene Lang College

BA, Liberal Arts (Cultural & Media Studies Concentration)

New School University

MA, Media Studies & Management

Parsons School of Design

BFA, Photography & Related Media

Additional Information

Websites:
Interests:

art, design, technology, travel, film